Marketing is very vital to any business organization whether a small business or even a large business. Marketing is very important especially in a business where there is a huge promotion of the sales to the customers. The growth of a business relies on so many factors where one of the major things that greatly influences the growth of a business is way various goods and services in a business are promoted through various marketing strategies therefore making it a good idea for a business person to promote the right marketing of various goods and services. Generally, marketing is a business term that means differently to different people.
According to some business people especially the marketers, marketing can simply be described as the whole process of creating consumer value through provision of various goods and services as well as inform of ideas which can greatly help to improve the whole life of the consumer. The other definition of marketing is the delivery of customer satisfaction at a profit. Marketing can generally mean a form of business where different people whether managers or normal social class people get various goods and services of their needs through creating and exchanging valuable products with other people in the market.
However, as a business person, it is important to be aware of the two major objectives of marketing. Most of the business marketing activities are conducted with an aim of attracting a large number of customers to the business. A large number of customers in the business means that the business gets maximum returns and incomes which therefore promotes the right growth of the business. It is mostly through the level of promise that most of the marketing activities have to their customers that a large number of new customers are attracted to a business.
The second and last goal of marketing in most of the businesses is keeping the current customers. This goal however is mainly achieved through delivering of satisfaction. Marketing involves some critical marketing activities which make the marketing components. The following are the major categories of activities that are found in the marketing activities.
Creating is the first marketing component. Creating is simply the process of collaborating with the suppliers and the customers so as to make sure that high valuable components are created. Communicating is also an activity that is involved in the marketing activities. Communications in marketing generally involves broad description of goods and other offerings to the customers and also learning some new aspects from the customers. Marketing also involves delivering of goods to the customers. Market exchanges are some other marketing component.