Marketing’s Next Big Idea What’s Trending?
The Rise of AI-Powered Personalization Forget generic email blasts and mass-market advertising. Consumers are craving experiences tailored specifically to them.…
Category: Business Product
The Secrets Behind Uber’s Marketing Success
Leveraging the Power of Word-of-Mouth Marketing Uber’s initial success wasn’t fueled by massive ad campaigns, but rather by organic growth…
Zara’s Winning Marketing Strategy A Deep Dive
Zara’s Ultra-Fast Fashion Supply Chain Zara’s phenomenal success is largely built on its incredibly efficient supply chain. Unlike many other…
Unilever’s Marketing Mix A Fresh Approach
Unilever’s Product Strategy: A Diverse Portfolio for Diverse Needs Unilever’s strength lies in its incredibly diverse product portfolio. From Dove…
Penetration Pricing A Smart Marketing Strategy?
What is Penetration Pricing? Penetration pricing is a marketing strategy where a company sets a low price for its product…
Understanding Volkswagen’s Marketing Moves
Volkswagen’s Post-Dieselgate Image Rehabilitation The “dieselgate” scandal of 2015 irrevocably damaged Volkswagen’s reputation. The ensuing years have seen the company…