How to Take More Real Estate Listings In Any Market
It can feel overwhelming when you first decide that you want to take more listings. Regardless of economic challenges you will always find competition when targeting sellers to list their home. For many agents getting to 1-2 listings a month never happens. They provide the excuse of “that’s just sales” or “hey it’s feast or famine”. Instead of approaching the business like every other agent and struggling to take 1-2 listings monthly I invite you to consider a different approach.
Before diving in to making calls, sending letters, door knocking, or even setting up a new website, consider what your overall real estate marketing approach. To help you start in the right direction consider asking yourself the following questions.
What is my marketing personality?
Have I tried any seller marketing in the past with some success?
What can I put into action daily that will bring me leads?
What am I willing to pay to get a single listing? (consider having a rule such as 7% of your gross commission)
How can I make it easy to track my results?
How long will I stick with a marketing program before I make a change or cut it entirely?
How can I develop systems that will have automatic follow up to compliment my active marketing?
Before launching any marketing where you want to take more listings consider answering the above questions. Once you have the answers to those questions then you can put a marketing system into action. To take a serious volume of listings (30 or more a month) will require a minimum of 4 systems working for you all of the time. Most real estate professionals run one, referrals, which will tram them in survival mode.
Although each system can be different depending on your personality, consider a minimum of the following rules as you create your system.
Consistency – What can you have done daily (or do yourself) that will run your marketing? Can you send out postcards each day? Can you send out emails to prospects daily? Can you write an article? To bring in consistent leads requires consistent action. Have a system that allows you to put marketing into action each day of the week.
Active Marketing – While it would be nice to send out a few postcards or emails and wait for listings to come to you, that isn’t realistic. Part of your system should involve phone calls. You can call off of those who have requested information, the key is to set time aside each morning to call AND… you better call every morning.
When you can answer tough questions and create a real estate marketing system that has consistency and active marketing you will be on your way to taking 30+ listings monthly.
Get my power-packed free Real Estate marketing book today and start taking more listings now.