Estimating a higher price in selling a property is an old trick used by real estate agents. This is done so that people who want to sell properties will be impressed by the large numbers, and then choose the agent over other competitors. However, this excessive property price will keep this property on the market for months, while the homeowner loses money.
This practice known as selling a listing is just one of many tricks real estate agents use to attract the attention of their clients. Savvy home seekers will be able to figure out how to spot this marketing trick and see which brokers actually intend to sell their property.
Property portal Lamudi released a number of tips to assist home sellers in choosing the right real estate agent to meet their needs and successfully make the property sell.
1. Prepare for Interview
Don’t treat your first meeting with a real estate agent as a casual conversation. Treat the meeting as if you were conducting a job interview, with the agent looking for the position while you make the final decision. Have specific questions that can find out about their sales experience and history, as well as how they operate. Talk to at least three people before you make a final decision.
2. Find Out Profile
Today, someone’s online profile can give you a lot of information about how that person works. From their website and social media accounts, including Facebook and Twitter, you can get an idea of how they work. Do a quick search for news about them and their agency. Most importantly, see how they are marketing online and how effective they are in finding potential buyers.
3. See Reputation
When looking for a trustworthy real estate agent, the first thing to consider is their reputation, licenses and other awards that the agency’s office already has. Some well-known agency offices usually have a company website where they contain official office addresses and outstanding agents. You can use this as a reference in choosing a trusted agent.
4. Request Reference
Both buyers and sellers should seek written references to agents from previous clients, including their contacts. With it, you can contact their old clients and ask important things about the agency such as: is the agent working well? Are the marketing methods they use effective? How long has the property been on the market? And most importantly, will they use the same agent if the next opportunity arises?
5. Choose those with Expertise in the Local Market
Finding a knowledgeable agent is key as each region has its own challenges when it comes to the real estate sector. The ideal property agent should have a proven record of selling properties in the local area. They must know correctly the factors of existing facilities in the location, environmental conditions and even government policies in the area will greatly affect the sale of their property. They are able to provide knowledge of the local market better than even the residents, and because of this they always have an advantage that can help you sell your property.
6. Avoid asking about the selling price
While many people will focus on the estimated selling price, there are other factors that are more important. The agent’s ability to negotiate, is the key to getting the best possible deal, no matter the initial price. In the end you have to find an agent you can rely on and trust to think of what’s best for you in this sales process.