How Has Google Changed Their Search Engine?
It is without doubt that the search engine owned by Google has helped millions of people across the world to find any answers to their questions.Google is always tweaking up their algorithm and, therefore, keeping up to date with these changes is very important.Any announcement on major algorithm changes is only done when a lot of deliberation has been taken by the management team.
In most cases, the Moz is responsible for giving out an outline of all major and minor updates to be undertaken by Google since 2012.It is the Moz that has been keeping webmasters and SEOs of any updates that Google is about to implement.The only thing that Google does is partial communication with the users of its search engine.
The Moz’s function goes a little bit further from 2012 to 2000.However, the first real major update was in 2011.This first real update was Panda, which impacted 12% of the search results.Any quality issues and thin content was cracked down by Panda.
Since then, Google has been updating their search engine after every few months.The Penguin is one major update that came after one year.These updates justify the seriousness of Google about enhancing the quality of their product.
After much deliberation, Google has announced a major algorithm update called Medic Core Update.In case you are wondering what this update all about, make sure to read the following points to gain a broad understanding on it.
What is special about this update unlike others is that it look for relevancy in its content.For instance, if you have an apartment rental site SEO firm, the only articles you will want to post is about marinating a rental site.In most cases, users will look for this kind of information.
This update is simply Google’s way of teaching its search engine about relevancy.Any webmaster or SEO can do it too by just typing what its audience wants to achieve.One good way you can learn about the type of information your audience tries to achieve via your site is going through the questions that your audience is asking.
Moz is speculating that the Medic Core Update is targeting healthcare websites.For quite some time, people have perceived that Google has been misleading people about medical advice.Therefore, Google hopes that it will provide its users with better medical advice through the Medic Core Update.This will make the Google brand more dependable.
If you have been unlucky and your site has been hit hard by the Medic Core Update, then it is time to feed Google with better information.This should be something that you must be already doing.
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